Question 1

What are EYE ON Maps?

Accepted Answer

EYE ON Maps are your ticket to unforgettable adventures and memories. Carefully curated to help you uncover the finest destinations, these beautifully crafted maps feature a handpicked selection of exceptional small businesses, ensuring every stop is worth your time.
Whether you're a discerning traveler seeking authentic experiences or a local ready to rediscover hidden gems, EYE ON Maps transform every journey into a seamless and unforgettable exploration.
With a focus on quality over quantity, these maps are designed for those who value unique, standout businesses—not the usual tourist traps.

Question 2

Where can I find EYE ON maps?

Accepted Answer

EYE ON maps are available at all featured businesses, as well as select tourist information centers (Cape Town, Stellenbosch & Franschhoek) and popular local spots like the Labia Theatre (Cape Town) and the Franschhoek Motor Museum for ex..

Please send us an email at cecilecpaul1@gmail.com if you would like EYE ON maps stocked at your business premise.

Question 3

What are the benefits of being featured in the EYE ON curation?

Accepted Answer

Being part of EYE ON offers several advantages:
Elevated Brand Equity And Status: Align your business with some of the most respected brands in the region.
Increased Exposure: With 10,000 high-quality maps distributed annually, your business will reach a wide audience of discerning tourists and locals.
Exclusive Association: Join a carefully curated group of exceptional businesses, limited to no more than 50 members typically, ensuring your brand stands out without overwhelming customers with too many choices.
Heightened Visibility: A physical, beautifully designed map draws attention in a way digital platforms cannot, leaving a lasting impression on users and making it easier for them to find you. Many affluent customers—especially older generations—prefer tangible resources over digital, enhancing the value of your inclusion.
Direct Marketing Tool: Provide your customers with a tangible, eye-catching resource that drives foot traffic and encourages repeat visits, enhancing engagement and conversion.

Question 4

What makes EYE ON unique?

Accepted Answer

EYE ON stands apart by prioritising quality and exclusivity.
We feature only businesses that embody exceptional craftsmanship and service.
Our maps highlight unique, independent destinations for discerning visitors, avoiding typical tourist traps.
The maps are printed on premium, matte paper (no glossy, tacky finishes), with hand-drawn artwork and attention to detail at every step.
Each map is created with passion and delivered with integrity, from curation to distribution.

Question 5

What makes a good EYE ON business?

Accepted Answer

At EYE ON, we focus on businesses that offer exceptional, authentic experiences. Here’s what typically qualifies a business for consideration:

1. Location: Cape Town Central or Winelands
We prioritise businesses in these iconic areas. If your business is based in the heart of the city or the scenic Winelands, it’s a good fit.

2. Craftsmanship & Quality
Whether you're a maker of unique products or a high-end service, we seek businesses committed to exceptional craftsmanship and quality.

3. Authentic Experiences
If your business offers something genuinely unique, distinct from the typical tourist spots, you align with our values of authenticity.

4. Foot Traffic & Visibility
We focus on businesses that have a physical location and attract locals and visitors. If your space draws in foot traffic, it’s a key consideration.

Question 6

How can I apply to be featured in the EYE ON curation?

Accepted Answer

To apply, please email us at cecilecpaul1@gmail.com. We review each business meticulously, selecting those that meet our high standards for quality and exceptional service.

Each year, we update and print a new edition, retaining some longstanding partners while introducing new businesses that align with our vision. Our goal is to showcase makers and producers of the highest caliber for discerning locals and tourists alike.

Question 7

How are businesses selected for the EYE ON curation?

Accepted Answer

We’re passionate about working with exceptional makers, producers, and businesses that consistently go above and beyond. As part of our process, we personally visit your premises, engage with the owners, and evaluate whether your business aligns with the ethos of our curation.

Question 8

How many guides are printed each year?

Accepted Answer

We print and distribute approximately 10,000 guides (of each map) annually, ensuring steady exposure throughout the year.

Question 9

How many businesses are included in each edition?

Accepted Answer

We focus on quality over quantity, typically limiting each curation to 40–50 exceptional businesses. This ensures a tight-knit selection of high-caliber destinations.

Question 10

Where are EYE ON maps distributed?

Accepted Answer

Maps are distributed at all featured businesses, key tourist information centers, and popular hotspots like the Labia Theatre.

Question 11

What does it cost to be featured on the EYE ON map?

Accepted Answer

The 2025 one-time investment cost of R7,500 (VAT included) secures 12 months of premium exposure and distribution - costing less than R630 per month. This fairly priced comprehensive package includes:
Tailored design with meticulous error checks
Expert copy and design recommendations to maximise ad effectiveness, backed by 8+ years of proven success
High-quality printing on premium paper with precision folding (roughly 10,000 prints per guide)
Dependable and efficient distribution services
12 months of consistent and reliable brand visibility, reaching discerning locals and tourists throughout the year

Question 12

When are the submission deadlines for each map?

Accepted Answer

We publish our curated selection annually, with the following approximate submission deadlines:
EYE ON Cape Town: September each year
EYE ON Winelands: January each year
Please note that space is limited, with availability typically ranging from 40 to 50 spots, or fewer in some cases.

Printing and distribution commence 1-2 months following final submissions.

Question 13

What is the listing process like?

Accepted Answer

The process is straightforward:
You complete a form with your business details, including address, social media links, and images.
We design your listing panel for the map.
The draft is sent to you for approval.
Once all listings are approved, we print the maps and begin distribution immediately.
You receive complimentary copies for your business and customers.

Question 14

Who does your graphics?

Accepted Answer

Our Head of Graphics, Brian Paul, combines over 30 years of experience as an architect, illustrator, and painter to create stunning visuals. He personally designs all our maps in-house, crafting each one from start to finish with exceptional skill and creativity. To connect with Brian or explore his work, visit his website at brianpaularchitect.com or email him at brianjpaulx@gmail.com.

Question 15

How can I contact EYE ON?

Accepted Answer

You can reach us via our contact page or email us at cecilecpaul1@gmail.com or brianjpaulx@gmail.com. We’ll respond within 48 hours.

Frequently asked questions